The new benchmarking feature in Google Analytics 4 allows advertisers to compare their performance against others in their industry, thereby informing strategic decisions.
Users can access benchmarking data if their property has the 'Modeling contributions & business insights' setting enabled, ensuring relevance and accuracy of insights.
Google guarantees that the benchmarking data will be encrypted and protected, addressing concerns related to data privacy while still providing valuable industry comparisons.
This update enhances the analytics functionality by providing a customizable peer group feature, enabling users to find the most relevant comparisons for their business.
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