The proposed boutique hotel at 9-12 New College Parade is designed to blend historic and contemporary architectural styles, retaining the Edwardian Baroque facade.
The project's planning documents emphasize a commitment to high quality architecture, intending to set a positive precedent in the local area by combining two architectural epochs.
Plans for the site include a seven-storey hotel with 59 rooms, alongside a restaurant on the ground and basement levels, and private residences on the first floor.
Developers are seeking community feedback on the plans, which will undergo consideration by Camden Council, with a deadline for comments set for September 26.
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