To capture the essence of a daily morning news radio show and podcast in the form of a scent, Vittoria suggests a base with hints of lemon, white tea, and bergamot - fresh out of the shower notes.
Fragrance brands are using social media to attract customers in the age of digital shopping, while perfumers innovate to engage buyers differently.
Olfactory NYC's experiential approach aims to make perfume shopping less sterile by providing a bright and inviting environment for customers to explore.
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