Raptive estimated AI Overviews could cut visits by 25% and cost the industry $2 billion, but now thinks the impact could be worse. Google's lack of transparency is seen as a bigger issue.
Google's CEO mentioned AI Overview's positive impact on search usage and user satisfaction, emphasizing the shift towards new search behaviors and increased complexity in queries.
Publishers expect transparency from Google due to serious concerns about the impact of AI Overview on referral traffic. The recent addition of ads in AI Overviews deepens worries.
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