According to a report by The Wall Street Journal, Apple is now in talks with Meta - the parent company of Facebook and Instagram - to bring the social media giant's generative AI to its devices alongside OpenAI's.
Partnering with multiple AI companies makes sense for Apple as customers may want access to different AI tools for varied tasks beyond Apple's core expertise.
Apple expects to provide top AI tools to users with no direct payment involved. Customers can access a free version but can opt for a subscription for premium tools, generating revenue for Apple.
Apple analyst Gene Munster anticipates a significant increase in ChatGPT usage with Apple integration, estimating a 10-20% adoption rate for paid ChatGPT tiers among Apple customers.
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