"Agentic commerce, powered by AI agents that anticipate needs and act on a user's behalf, is beginning to move from theory into practice. These agents promise to reshape commerce end-to-end, from discovery and negotiation through checkout and post-purchase workflows, potentially contributing trillions of dollars to global economic activity by the end of the decade, according to McKinsey. A key constraint, however, might already be at hand."
"Orchestration moves faster than execution: Generative AI can generate content, surface recommendations, and simulate conversations. Yet the moment money changes hands, whether in checkout, authorization, or settlement, execution is constrained by consumer trust and the need for secure, regulated rails. Recent PYMNTS data supports this trend: 33.5% of consumers prefer linking a digital wallet rather than allowing gen AI platforms direct access to card credentials or storing them directly."
Agentic commerce uses AI agents that anticipate user needs and act on a user's behalf, beginning to move from theory into practice. These agents can reshape commerce across discovery, negotiation, checkout, and post-purchase workflows and could add trillions to global economic activity by the decade's end. A major constraint is consumer reluctance to share payment credentials directly, which limits AI autonomy in payments and shapes pilot designs. Generative AI can orchestrate content and recommendations, but execution of payments is constrained by consumer trust, security requirements, and regulated payment rails. Preferences for linking digital wallets over exposing card credentials reinforce this constraint.
Read at Tearsheet
Unable to calculate read time
Collection
[
|
...
]