OpenAI and the disruption of brand search: Does Google finally have a competitor?
Briefly

An AI-driven method could be more conversational, enabling users to interact with the search engine in natural language, potentially transforming how consumers access information and interact with brands online, making searches more intuitive and user-centric.
A key advantage of AI search is its ability to integrate with live data streams, addressing traditional search engines' limitations, which rely on static website data/markups and cannot provide real-time updates.
Read at The Drum
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