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Apple
fromMarTech
5 days ago

Apple Maps' ads shift focus to context and intent | MarTech

Apple is introducing ads in Maps, creating a new competitive landscape for marketers against Google with a focus on contextual targeting.
fromBusiness Insider
2 months ago

OpenAI could generate $25 billion in annual ad revenue by 2030, and that should worry Google, top tech analyst says

OpenAI said on Friday that free and Go users of ChatGPT would start seeing ads "in the coming weeks." OpenAI also laid out its advertising principles, such as clearly labeling them and not sharing user conversations with advertisers. "A path to generating several billion dollars in ad revenue in 2026, going to $25B+ by 2030, seems reasonable," Mahaney wrote in a note to investors. That's based on the likely scale of ChatGPT by that time, the proven monetization of high-intent performance marketing platforms, and the current size of this market, the analyst added.
Artificial intelligence
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