On Wednesday, AI video synthesis firm Runway and entertainment company Lionsgate announced a partnership to create a new AI model trained on Lionsgate's vast film and TV library.
Michael Burns, Lionsgate's vice chair, stated in a press release that AI could help develop "cutting edge, capital efficient content creation opportunities." He added that some filmmakers have shown enthusiasm about potential applications in pre- and post-production processes.
We're committed to giving artists, creators and studios the best and most powerful tools to augment their workflows and enable new ways of bringing their stories to life," said Runway co-founder and CEO Cristóbal Valenzuela in a press release.
Generative AI models are master imitators, and video synthesis models like Runway's latest Gen-3 Alpha are no exception. The companies that create them must amass a great deal of existing video samples to analyze.
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