Mark is a brilliant storyteller with a rare skillset, and I couldn't be more excited to have him join Xicoia. He understands comedy, character-building, AI, audience behaviour and digital culture, which is exactly what Tilly - and the wider business - needs at this stage.
With initial seed rounds totalling around £10 million, these companies focused on creating real-time interactive experiences that blended television polish with social media immediacy. Fast forward to late 2025, and those early investments have ballooned into a collective valuation exceeding £2 billion, according to recent filings with Companies House and market analysts like PwC. This remarkable trajectory underscores Britain's role as a global leader in entertainment tech, where startups have harnessed 5G rollout and AI-driven production to redefine how audiences connect with content.
The creators wanted to show a building collapsing in Buenos Aires. So our iLine team, which is the production innovation group inside the visual effects house at Netflix effects studio Scanline, partnered with their creative team using AI-powered tools. That VFX sequence was completed 10 times faster than it could have been completed with visual, traditional VFX tools and workflows.
“We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper. There are AI-powered creator tools. So this is real people doing real work with better tools.”
Boldyn Networks has further enhanced its partnership with Legends ASM by providing advanced 5G infrastructure for the First Direct Arena, revolutionizing fan experience.