"We have oodles of creative data available at our fingertips. Now, with just a splash of AI, marketers can make sense of previously unfathomable data sets and gauge true creative impact beyond performance metrics to understand why some ads perform better than others. But if we know this to be true, then the million-dollar question is: Why aren't all brands taking advantage of these creative insights?"
"Yet, when we talk about AI upskilling and prompting, what exactly do we mean? In my opinion, prompt engineers need to combine the linguistic creativity and think-on-your-feet chops of a stand-up comedian; the gift of gab of a content marketer; and the savviness of a data scientist capable of having full-length conversations with bots and manipulating them to produce the precise outcome that they want."
Loaded data and deep consumer understanding are essential foundations for impactful marketing content. AI enables marketers to analyze large creative datasets and gauge creative impact beyond performance metrics, revealing why some ads perform better. Despite the AI boom, around 65% of companies have not adopted AI-driven change. Prompt engineers offer an overlooked opportunity to enhance content with AI, and demand for AI skills is growing rapidly. Prompt engineers should combine linguistic creativity, content marketing skills, and data-science savviness to manipulate models and extract precise outcomes. Subject expertise and data-backed outputs improve AI-driven creative decision-making.
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