One of the most significant challenges I've faced is reporting my work and attributing it to revenue, often feeling like a complex, time-consuming 'rocket science'.
Traditional reporting feels overwhelming; I spent hours consolidating and cleaning data from different tools, realizing inefficiencies in manual collection hinder robust setups.
The inability to measure ROI is a major concern. It's challenging to correlate top-level metrics like clicks to concrete business outcomes such as customer retention.
In B2B organizations, departments often operate in silos, leading to customer data that's inaccessible across teams—sales, marketing, and support each use different tools.
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