Users of Apple's Siri would probably agree the talking assistant hasn't progressed much since it was first introduced in September of 2011... Siri has not lived up to the loftiest expectations we all had for its evolution.
On the simplest level, rumors have circulated that Apple will license the technology of either OpenAI or Google... GPT-4o or Gemini could be a drop-in upgrade for Siri, which would be a boost for all iPhone users given the sorry state of Siri.
That's a big problem for Apple, which lead the pack in voice assistants but now faces formidable competition from OpenAI, Microsoft's artificial intelligence partner, and from Alphabet's Google... It's possible Siri could be sideswiped by Google Pixel phones using Gemini, but also by OpenAI on non-Apple devices, including a rumored OpenAI phone (or if Microsoft ever revives its failed Windows Phone).
An assistant that can competently follow sequential steps of instruction could be instructed to "choose a photo of my living room and email it to Nikki.
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