"Inside of development, we've already been using AI... It's mostly machine-learning-based AI or proprietary AI as opposed to a ChatGPT approach. We will deploy it significantly and liberally internally as both a knowledge worker aid and as a development aid."
"I play with probably 30 or 40 people regularly. There's not a single person who doesn't use AI somehow for either campaign development or character development or story ideas. That's a clear signal that we need to be embracing it."
"The themes around using AI to enable user-generated content, using AI to streamline new player introduction, using AI for emergent storytelling - I think you're going to see that not just our hardcore brands like D&D but also multiple of our brands."
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