Google will soon start testing search and shopping ads within AI overviews for users in the US. Advertisers running certain campaigns through Google will become eligible to appear in the AI overview.
Google says ads will be displayed in the AI overview when 'they're relevant to both the query and the information in the AI Overview.' The company plans to test and learn new formats based on feedback.
There are no specific details on when Google will begin testing ads in AI summaries. This move could potentially clutter the user experience rather than enhance quick summaries through AI.
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