Google is planning to test integrating advertisements within its AI Overviews to bolster search advertising, signaling a potential catch-up move with ChatGPT.
Vidhya Srinivasan confirmed that the ads in AI Overviews will be clearly marked as 'sponsored' and aligned with user queries, utilizing existing advertisers' campaigns.
Previous tests revealed users found ads above and below AI summaries helpful, indicating a positive user response to the integration of ads in automated responses.
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