The head of the Federal Communications Commission introduced on Wednesday a proposal to require political advertisers to disclose when they use content generated by artificial intelligence in broadcast television and radio ads.
The proposal would add a layer of transparency as generative AI tools create lifelike content that could mislead voters in the upcoming U.S. election.
The new rules would not cover the significant growth in advertising on digital and streaming platforms, as the FCC's authority is limited to TV, radio, and some cable providers.
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