"San Francisco has played host this week to one of the biggest tech conferences of the year, Salesforce Dreamforce. The stalwart event has seamlessly transformed from being all about cloud for the best part of 20 years to being heavily AI focused in the past two years. What can we learn from the pronouncements - and contradictions - being delivered on stage this year? In this episode Jane speaks to Rory, who has been on the ground this week reporting from Salesforce Dreamforce 2025."
"This year is part two of the hard turn into AI agents. Ross wrote a great piece last year on how Agentforce is kind of intended to be Salesforce's Chat GPT moment. So this is Salesforce's dedicated AI agents platform - platform kind of undersells how extensive it is. It's not just like a marketplace for agents, for example. It's kind of a marketplace, slash fabric, slash agent builder."
Salesforce Dreamforce 2025 emphasized a decisive shift toward AI agents, marking a second phase in the company's agent-first strategy. Agentforce is positioned as a comprehensive solution that functions as a marketplace, fabric, and agent builder, aiming to be Salesforce's ChatGPT moment. Slack is being pushed as the primary front end for interacting with Salesforce CRM data, enabling direct access to data from Tableau, HR, IT, and sales through invoked agents. The conference showcased integrations that let teams pull cross-platform data into conversational workflows and highlighted Salesforce's broader move from cloud-first to AI-driven enterprise tooling.
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