Digitas' media chief Megan Jones on adapting to the speed of AI and social trends
Briefly

from Digiday3 months ago
Digitas repositioned as a networked experience agency to comprehend people's networked behavior in the complex customer journey.
Digidayhttps://digiday.com/media-buying/digitas-media-chief-megan-jones-on-adapting-to-the-speed-of-ai-and-social-trends/
Launching AI tools and a social strategy unit helped Digitas connect dots and move swiftly in catering to evolving customer needs.
Digidayhttps://digiday.com/media-buying/digitas-media-chief-megan-jones-on-adapting-to-the-speed-of-ai-and-social-trends/
Read at Digiday
#agencies #ai #social-trends #customer-journey #digital-platforms
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