Council Post: Generative AI: The New Creative Director In Digital Advertising
Briefly

Generative AI is reshaping how creative directors create, deliver and optimize campaign content, offering efficiency, personalization, and creative potential.
AI-powered tools streamline content creation, allowing human creatives to focus on strategy and storytelling while algorithms handle production.
Generative AI enhances content distribution through real-time user data analysis, ensuring hyper-personalized ads reach the right audience at the right time.
Read at Forbes
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