For $19.99 a month, [You, Only Virtual] uses AI to build what they call a 'Versona,' a virtual representation based on someone's communication records that can be 'seamlessly introduced into existing text, phone, and video communication channels-enabling an uninterrupted connection between loved ones-even after death.'
Justin Harrison, the founder of You, Only Virtual, said, 'I've got a virtual mom talking to me ad nauseam about more rest, asking why I'm not hydrating.' When a question is raised about whether his mother would have wanted her likeness used in that way, Harrison dismisses it. 'You absolutely don't need consent from someone who's dead,' he says.
This is an example of a new kind of ethical question that hasn't come up before (outside of science fiction) because the technology did not exist to make the question possible. But because of recent developments in AI, we now have to answer it. Does a person have a right to say how their personality is represented after death?
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