Broadcasters Trading Ad Airtime for Advertisers' Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor - ExchangeWire.com
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from Exchangewire3 weeks ago
UK broadcasters like ITV and Channel 4 swap ad airtime for equity in digital companies amid reduced ad spend. ITV's Adventures Invest Division invested in Strike, while Channel 4 has made over 50 deals since 2015.
Exchangewirehttps://www.exchangewire.com/blog/2024/06/04/broadcasters-trading-ad-airtime-for-advertisers-shares-google-reduces-scope-of-ai-overviews-nvidia-unveils-new-ai-processor/
Google limits AI Overviews due to generating inappropriate responses. Updates include barring user-generated and humorous content, refining triggers for certain queries, like health. These changes aim to enhance the service.
Exchangewirehttps://www.exchangewire.com/blog/2024/06/04/broadcasters-trading-ad-airtime-for-advertisers-shares-google-reduces-scope-of-ai-overviews-nvidia-unveils-new-ai-processor/
Nvidia launches a new AI processor, Rubin, focusing on power efficiency. Following the Blackwell chip, this innovation addresses concerns over AI data centers straining energy grids, aiming for improved performance and sustainability.
Exchangewirehttps://www.exchangewire.com/blog/2024/06/04/broadcasters-trading-ad-airtime-for-advertisers-shares-google-reduces-scope-of-ai-overviews-nvidia-unveils-new-ai-processor/
Read at Exchangewire
#broadcasters #ad-technology #google-ai-overviews #nvidia-ai-processor #tech-industry
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