Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. The same percentage said it is significantly aiding with positioning solutions in a more personalized and relevant way.
Larger firms anticipate needing more capital for data, people and technology. However, smaller firms, with more limited resources, plan to concentrate more on process redesign.
The report, 'The Impact of AI on Go-to-Market Strategies, Programs, and Investments,' emphasizes that while AI is transforming marketing strategies, understanding the investments required varies significantly between large and small firms.
Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory.
[
Collection
]
[
|
...
]