#b2b-technology

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MarTech
1 day ago
Artificial intelligence

AI-powered martech news and releases: October 3 | MarTech

AI is significantly enhancing ROI in marketing and sales for B2B technology companies, assisting in resource deployment and personalized solution positioning. [ more ]
TechRadar
1 week ago
Startup companies

PR's role in accelerating B2B tech sales

Effective PR and thought leadership are crucial for B2B tech companies to build trust and credibility with buyers before sales engagement. [ more ]
ITPro
3 weeks ago
DevOps

Supporting scalability

Migrating to AWS Cloud helps marketers remain competitive and adapt to changing customer needs. [ more ]
Forbes
4 months ago
Marketing

Council Post: Transformation In The B2B Tech Landscape: The Emergence Of The Business Technologist

The presence of business technologists is increasing in B2B technology purchasing decisions, driven by the pandemic and leading to challenges in effectively targeting and engaging this new audience. [ more ]
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