42% of companies with 10 or fewer employees are using AI tools compared to 23% of those with 100+ employees.
Small companies are the biggest adopters of AI, with 42% usage among companies with 10 or fewer employees.
AI solutions like Bloomreach's Loomi and Baresquare's Tywin cater to enhancing ecommerce automation and performance optimization.
AI technologies like Meltwater's Copilot and Stirista's AI CPM Optimizer focus on real-time insights and efficient media buying respectively.
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