According to research, marketers are leveraging AI for inspiration (22%), research (48%), and acquiring skills (32%), recovering an impressive 12.5 hours weekly for creative tasks.
75% of surveyed marketers confirmed that AI and automation allow them to reduce time spent on manual tasks, leading to more focus on rewarding, creative aspects of their work.
While 62% recognize the benefits of AI, concerns about plagiarism, bias, data security, and job security remain prevalent in the marketing landscape, causing hesitation towards its use.
Despite the fears of job displacement, there's agreement that AI can enhance roles, advocating for a balanced approach to leveraging automation without over-dependence.
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