Lexicon, known for naming Blackberry and Apple's Powerbook, shifts focus to AI naming, conducting surveys to gauge consumer perceptions and industry impact.
Telecommunications and healthcare are perceived as the top AI-impacted industries, with Lexicon planning to establish an AI branding practice to tackle the evolving market.
Lexicon anticipates challenges in creating effective AI brands due to increasing noise and competition, emphasizing the importance of developing unique brand identities in the cluttered environment.
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