"No matter how incredible Sora, Dall-E or Adobe Firefly is, if every single marketer is using it, it can't possibly be an advantage."
TikTok introduces AI avatars for ads with AI actors representing creators/brands. Also, an 'AI dubbing tool' to translate content into 10 languages to target global audiences.
Reality check on social influencers' earnings as platforms end billion-dollar incentives. Companies rethink ambassador fees, signaling a shift in the influencer economy dynamics.
Forrester's 2024 consumer satisfaction index declines for a third year. Main concerns are rising prices without enhanced customer service, showing dissatisfaction with chatbot assistance.
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