"While you're using one app, others may be quietly collecting data about your habits, interests and behavior -- then sharing it with advertisers that use it to track you across the internet with targeted ads. This isn't a glitch or some hidden exploit; it's how most free apps make money, and it's happening by default on every iPhone. The good news is that Apple made the fix easy to find and it only takes a few seconds."
"Apple's App Tracking Transparency feature gives Apple users a simple choice: to allow apps to track their activity or not. If you choose to opt out, Apple will prevent the app from accessing identifiers that link your device with your activity on an app, usually shared with advertisers to create targeted ads. Unless you give an app explicit permission to track you (including apps made by Apple), it can't use your data for targeted ads, including sharing your location data, advertising ID or any other identifiers with advertisers or third parties."
"The feature was first unveiled at Apple's Worldwide Developers Conference in 2020 and was subsequently rolled out to users later that year in iOS 14.5. Since then, Apple has built on these efforts to increase transparency and privacy. In the iOS 17, Apple made a change that lets users select their default search engine when in private browsing mode, giving them the option to choose a search engine other than Google while in a private Safari tab, and added a feature that makes it harder for thieves to access sensitive information on stolen devices."
"The impact of Apple's App Tracking Transparency feature has been wide-reaching across the tech industry. The feature drew support from privacy advocates but criticism from companies such as Meta, which said the move would hurt its ad"
While using one iPhone app, other apps may collect data about habits, interests, and behavior and share it with advertisers for cross-internet tracking and targeted ads. This behavior is common in free apps and occurs by default on iPhones. Apple’s App Tracking Transparency provides a choice to allow or deny app tracking. Opting out prevents apps from accessing identifiers that link device activity across apps, including advertising identifiers and location-related identifiers. Apps cannot use data for targeted ads or share identifiers with advertisers or third parties unless explicit permission is granted, including for Apple-made apps. Apple has continued adding privacy controls in later iOS versions, including private browsing search engine selection and stronger protections on stolen devices.
Read at CNET
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