fromwww.bbc.com
1 week agoHow the viral Baby Shark video created a $400m business
When Kim Min-seok gave the go-ahead in June 2016 to publish a 90-second clip of a children's song, he had no idea what he was unleashing. It became a global phenomenon, clocking up more than 16 billion views - YouTube's most watched video ever. That song was the incredibly catchy Baby Shark. Not only has it captivated toddlers and terrorised adults around the world, it laid the foundations for its creator Pinkfong to become a media business worth hundreds of millions of dollars.
Media industry

