#youth-aesthetics

#youth-aesthetics

KAWS has shown an uncanny ability to connect with a wide variety of people. Younger buyers clamor for his $50 Uniqlo T-shirts, while trophy-hunting collectors shell out millions for paintings.

Brands that are already developing nostalgic, holiday-inspired flavors are the ones best positioned to win when consumer demand shifts.

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.

Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.

When the person you're pretending to be gets too heavy to carry, you realize that the mask you've worn for so long has become your actual face.

The Paddington was first introduced in 2005 by Chloé's then-creative director, Phoebe Philo, and famous fans of the label's free-spirited aesthetic were immediately on board.

The Korean wave or hallyu that brought the country's culture to the world has now well and truly engulfed Latin America.

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.

Life History Theory emphasizes the tradeoffs individuals make in allocating energy to survival, growth, and reproduction, highlighting the competitive nature of energy acquisition.

"My mum used to tell me how, back in her day, people would go to clubs and fall in love, and at the end of the night, the DJ would play slow music. I don't think that happens anymore."

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!

Clothing that bears the name of a city near or far has become a closet staple for many consumers in recent years, evolving from impulse purchases to mainstream fashion.

For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.

San Diego-based Vanna Jimenez became a beauty influencer by accident. A year ago, she began posting her morning routines on TikTok and Instagram out of her tiny antique bathroom. While she initially focused on her love of 1960s fashion, her skincare and makeup - tossed artfully across a silver tray piled with her coffee, jewellery, toothpaste, books and accessories - quickly gained followers and the attention of beauty brands.

But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).