Yeti CMO on how he'll never cede control to 'the whims of influencers and celebs'
Yeti, the outdoor brand, focuses on partnering with interesting personalities embedded in the communities it supports instead of relying on influencers or celebrities for promotion.
The brand is cautious about pandering to trends and believes in maintaining control over the narrative of its brand to avoid damaging its long-term identity. [ more ]
Yeti CMO on how he'll never cede control to 'the whims of influencers and celebs'
Yeti, the outdoor brand, focuses on partnering with interesting personalities embedded in the communities it supports instead of relying on influencers or celebrities for promotion.
The brand is cautious about pandering to trends and believes in maintaining control over the narrative of its brand to avoid damaging its long-term identity. [ more ]
Yeti CMO on how he'll never cede control to 'the whims of influencers and celebs'
Yeti, the outdoor brand, focuses on partnering with interesting personalities embedded in the communities it supports instead of relying on influencers or celebrities for promotion.
The brand is cautious about pandering to trends and believes in maintaining control over the narrative of its brand to avoid damaging its long-term identity. [ more ]