#xbox-sponsorships
#xbox-sponsorships

fromThedrum

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.

#ai

fromThe New Yorker

A.I. Is Making Influencing Even Faker

A.I. enables users to create and monetize alternate identities on social media, reshaping influencer culture.

When brands become actors

AI transforms brands from symbols into interactive actors that govern behavior.

fromThe New Yorker

A.I. Is Making Influencing Even Faker

A.I. enables users to create and monetize alternate identities on social media, reshaping influencer culture.

When brands become actors

AI transforms brands from symbols into interactive actors that govern behavior.

Digital life

Meet your favorite new way to watch YouTube

from9to5Google

Online marketing

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.

2 weeks ago

Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

Digital life

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.

Online marketing

from9to5Google

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.

2 weeks ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

more#youtube

fromwww.businessinsider.com

fromPinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news

MrBeast is plotting a move into 'AI-native entertainment'

MrBeast seeks a leader to create AI-native productions, making AI the foundation of content creation at Beast Industries.

LGBT

Streamer Embraces 'Gay' as a Compliment in Looksmaxxing Debate

Dillon Latham claims being called 'gay' is a compliment, suggesting it indicates better-than-average grooming and attractiveness.

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.

#xbox-game-pass

fromConsequence

Games

Xbox Game Pass Ultimate Gets Price Cut Months After 50% Increase

fromThe Verge

Video games

Leak reveals new Xbox Game Pass "Starter Edition" that's part of Discord Nitro

fromKotaku

Report: Xbox Game Pass Could Soon Be Going Pick-Your-Own

Microsoft reduced Xbox Game Pass Ultimate price to $23 but removed day-one Call of Duty releases, with potential for customizable packages.

Video games

Xbox Game Pass Could Lose Other Day-One New Releases Beyond Call Of Duty, Expert Says

Xbox Game Pass "Pick-Your-Own" Plan Being Considered - Report

Microsoft is considering a customizable Xbox Game Pass plan to enhance flexibility for players.

fromGSMArena.com

Microsoft drops Game Pass pricing after user complaints

Microsoft is revising Xbox Game Pass prices, lowering two plans but removing day-one access to new Call of Duty titles.

fromConsequence

Games

Xbox Game Pass Ultimate Gets Price Cut Months After 50% Increase

fromThe Verge

Leak reveals new Xbox Game Pass "Starter Edition" that's part of Discord Nitro

Microsoft is launching a Discord and Xbox Game Pass partnership featuring a new Starter Edition with over 50 games and additional benefits.

fromKotaku

Report: Xbox Game Pass Could Soon Be Going Pick-Your-Own

Microsoft reduced Xbox Game Pass Ultimate price to $23 but removed day-one Call of Duty releases, with potential for customizable packages.

Xbox Game Pass Could Lose Other Day-One New Releases Beyond Call Of Duty, Expert Says

Xbox Game Pass cuts prices but new Call of Duty games will no longer launch on the service.

Xbox Game Pass "Pick-Your-Own" Plan Being Considered - Report

Microsoft is considering a customizable Xbox Game Pass plan to enhance flexibility for players.

fromGSMArena.com

Microsoft drops Game Pass pricing after user complaints

Microsoft is revising Xbox Game Pass prices, lowering two plans but removing day-one access to new Call of Duty titles.

Visa deepens outreach to content creators with TikTok collaboration

Visa and TikTok launched a debit card for U.K. content creators to manage finances and access funds quickly.

Digital life

fromBusiness Matters

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.

fromokmagazine.com

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.

Independent films

fromEsquire

Exclusive: Netflix's 'Gears of War' Movie Is Taking Time to Get It Right

Gears of War movie is in development with a focus on character and universe fidelity.

Overwolf Ads Expands Global Brand Partnerships Team with Senior Hires Across EMEA & US

Overwolf Ads expands its Brand Partnerships team, appointing key leaders to enhance global advertising efforts and drive significant revenue growth.

fromThe Atlantic

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.

fromAdExchanger

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

fromForbes

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

more#creator-economy

fromGamesBeat

Overwolf Ads hires new brand partnership directors to fuel global expansion

GamesBeat Summit is set for May 18-19 in Los Angeles, uniting industry leaders to create opportunities for networking and deal-making in the gaming sector.

Online marketing

Dallas Cowboys

fromInside The Star

What's Behind The NFL Gaming Craze? " Inside The Star

NFL gaming is expanding rapidly, driven by popular franchises like Madden and a growing global fanbase.

Film

Iron Lung Digital Release: Markiplier Gives An Update As Fans Wait

Markiplier's film Iron Lung grossed over $50 million, with plans for digital release and self-distribution to benefit independent creators.

Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

The League launched a LinkedIn campaign targeting professionals to expand its marketing strategy beyond traditional platforms.

fromNew York Post

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.

fromVariety

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.

Film

fromInverse

Markiplier's Horror Hit Might Shake Up Hollywood Again

YouTube filmmakers are successfully transitioning to feature films, exemplified by Markiplier's Iron Lung, which achieved significant box office success.

Inside the NFL's strategy to turn the 2026 draft into a social moment you can't escape

The NFL Draft generates immense excitement and engagement, showcasing new talent and drawing significant viewership and social media interaction.

fromAdExchanger

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

fromMiami Herald

Inspired by Coachella to hire influencers? What your contract should cover

Clear influencer agreements are essential for successful partnerships, especially during major events like Coachella, to avoid confusion and protect budgets.

fromwww.independent.co.uk

6 days ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.

No, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours

Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.

Amazon Ads & Global Announce Integration Bringing the UK's Biggest Commercial Audio Brands to Amazon DSP

Amazon DSP now integrates with Global's audio brands, enhancing advertisers' access to engaged audiences in the UK through programmatic capabilities.

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.

6 days ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.

fromForbes

5 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.

fromObserver

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

fromAdExchanger

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.

from24/7 Wall St.

Forget Generic Gaming Plays: 3 ETFs Reveal the Real Digital Entertainment Divide

Digital entertainment, including video games and esports, is a major consumer category with diverse investment opportunities and varying fund performances.

fromThedrum

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.

fromGamesBeat

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Marketing

5 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

fromFuturism

fromEast Bay Express | Oakland, Berkeley & Alameda

Google Exec Says Your Favorite Video Games Are Secretly Made With AI

AI is widely used in game development, with 90% of developers acknowledging its role in creating popular games.

Digital life

1 month ago

How Technology Is Changing Online Gaming Culture

Online gaming culture has evolved significantly due to advanced technology while retaining classic values like challenge, fairness, and storytelling.

fromThe Verge

Microsoft teases mysterious Discord and Xbox Game Pass partnership

Microsoft is partnering with Discord again as we continue to make Game Pass more flexible for our players. Some of you might start to see some code in the wild, and we will share more details with you all soon.

Video games

fromKotaku

Microsoft Investigating Why Some Xbox 360 Games Don't Work On Series X

Xbox Support is investigating issues preventing some Xbox Series X users from launching select Xbox 360 games.

Xbox cuts prices for Game Pass but ends day-one Call of Duty access

Activision Xbox is reducing Game Pass prices after a previous increase, but new Call of Duty games will be added later to premium subscriptions.

fromWGB

Xbox Boss Admits Game Has Become "too expensive", Hints At Big Changes To The Service

Asha Sharma plans to make Game Pass more flexible and potentially cheaper, addressing concerns about its current pricing model.

fromwww.bbc.com

Xbox cuts prices for Game Pass but ends day-one Call of Duty access

Activision Xbox is reducing Game Pass prices after a previous increase, but new Call of Duty games will be added later to premium subscriptions.

fromWGB

Xbox Boss Admits Game Has Become "too expensive", Hints At Big Changes To The Service

Asha Sharma plans to make Game Pass more flexible and potentially cheaper, addressing concerns about its current pricing model.

Marathon Was One Of March's Best-Selling Games In The U.S.

MLB The Show 26 topped U.S. sales in March, with Marathon achieving fourth place despite a competitive release month.

fromLos Angeles Times

6 days ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.

fromThedrum

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.

fromThe Drum

3 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.

fromGamesBeat

3 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.

fromwww.theguardian.com

1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.