"When it's hot or humid, the longevity of your makeup really starts with how you prep the skin. I always begin with a smoothing primer to create grip, followed by a lightweight, breathable complexion product rather than anything overly heavy."
When pop sensation Sabrina Carpenter shared a TikTok video talking about her favourite lip balm, she described how it absorbs the lips' natural pH and "brings out this beautiful pink" and keeps them "super moisturised." The product went viral, as did the concept of pH-reactive make-up.
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Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
There was a big gap in the market. A lot of shades didn't complement our golden and olive skin tones. And as we age, our skin changes, but the makeup hasn't. A lot of makeup isn't infused with skincare. Especially for mature skin. I wanted to create something that enhances beauty while caring for it.
Speaking at Oasis Assembly, Dawn Hilarczyk, COO of Borghese, and Hillary Hutcheson, CMO of RoC Skincare, outlined how their teams are adapting to generative engine optimization, or GEO, as AI-driven search increasingly shapes product discovery. Borghese, a more than 70-year-old Italian skin-care brand known for its Fango mud treatments, and RoC, a U.S.-based mass-market clinical brand with deep ties to dermatologist recommendations, are approaching the shift from different angles.
Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.
The resale market - which comprises roughly 8 percent of total fashion and luxury sales globally, per a 2025 Vestiaire Collective study - is becoming a potential growth frontier in beauty, too, as indicated by new data from Los Angeles-based live selling platform Whatnot. Launched in 2019 with a focus on selling collectible figurines via live video auctions, Whatnot has since expanded to other categories including sneakers, jewelry, electronics and beauty and fashion, with the latter two being the platform's fastest-growing categories.
You don't have to overpay for luxury or convenience - you can score the great finds below on Amazon starting at just a few bucks. There are genius inventions to upgrade your daily rituals and make your usual tasks much easier to complete at work, at home, in the car, and more. If you want to make every part of your life feel and look fancier, just scroll on.
Two women, probably in their sixties, were debating whether to stick with their usual brands or try something new. "I've been using the same foundation for twenty years," one said, "but it just sits in my wrinkles now." Her friend nodded knowingly. "Mine makes me look like I'm wearing a mask." This got me thinking about how the beauty industry has evolved, yet somehow the biggest names-Revlon, Maybelline, CoverGirl-haven't quite caught up with what mature skin actually needs.
Patrick O'Brien, retail research director at analytics firm GlobalData, said Barry M had failed to innovate and had instead been "more reactive". He told the BBC the company had also struggled as, despite being stocked in well-known retailers, it faced increasing competition from other brands at similar prices. O'Brien said Barry M had become "a small brand in a sea of new and fun names, which are generating traction through social media marketing".
When it comes to your wardrobe, it can be easy to define "bougie" as a piece of clothing that looks or feels expensive - and while the items on this list check those boxes, they're also so clever, you'll wonder how you ever did without them. Scroll on to shop for chic loungewear with extra functional features; trendy and practical fits for both day and night; and accessories that solve all sorts of fashion-related dilemmas.
If you're always searching for ways to look more polished, less tired, or just, well, better, this article is for you. Ahead, you'll find over 50 random, cheap things from Amazon that take mere minutes to accomplish their jobs - whether that's delivering an instant, vacation-worthy glow or tailoring loose-fitting clothing in a pinch. Scroll on to discover the products that'll make getting ready much quicker, easier, and frankly, more enjoyable.