Beer
fromFood & Beverage Magazine
17 hours agoPabst Blue Ribbon & Grillo's Pickles Launch Pickle Beer
PBR and Grillo's Pickles have launched a limited-edition Pickle Beer with a 4.7% ABV, blending lager with dill-forward flavors.
Dogfish Head and the Grateful Dead both began as mere ideas, and thinking back to the beginnings of Dogfish, never in my wildest daydreams did I imagine we would one day be collaborating with a group as culturally influential as the Grateful Dead. One heck of a wild ride, our now more than 10-year relationship with the Dead has reinforced my belief in the value of thoughtful, authentic, against-the-grain experimentation.
No trip to the brewery is complete without sampling the wares. Even if it's a place you visit regularly, you'll likely want to sample most of what it has to offer at least once. But while a greater variety may seem more enticing, it can also signal a potential red flag. Every kind of beer they have on tap means another tap that needs to be maintained. The more tap lines they have, the more likely it is that maintenance or cleaning gets neglected.
Budweiser is turning 150 and to celebrate, the beer brand is introducing a yearlong campaign that honors its rich history and American heritage. To kick off an exciting year of celebration, Budweiser debuts brand-new, limited-edition Heritage Can Series 12-pack designed to take fans on a visual journey through the brand's 150-year history. And answers the call of consumers begging Budweiser to bring back vintage can designs.
Low Key represents a deliberate innovation play for Harpoon based on emerging cultural trends toward moderation over abstention, the company notes. Rather than simply diluting an existing popular recipe, the team applied new techniques to preserve flavor, aroma, and craft quality, just at a lower ABV.
The "Silver Bullet" (as it's known to fans) first hit shelves in 1978 as part of the "light beer wars" of the era, when competitors like Miller Lite and Natty Light also broke onto the scene. But, inventor Bill Coors was workshopping what would become Coors Light as early as 1941. It was honed for decades before its debut, and today, Coors Light boasts an Instagram profile with hundreds of thousands of followers.
Ninja vs. Unicorn is classified as a double IPA and offers a generous 8% ABV. "A golden haze speaks to the unfiltered, grapefruit-noted, balanced IPA's character with a shockingly low bitterness, considering how much hops go into the brewing," Horan says about what makes the brew so special. More than five pounds of hops are included in each barrel used to brew this crowd pleaser.
After a lengthy delay that included much fretting among industry insiders, the 2025-2030 Dietary Guidelines for Americans (DGA) were unveiled earlier this month. Any fears that anti-alcohol activists had infiltrated the quinquennial process were eased, as the new guidelines preach moderation over specific daily drink allowances. Beer Marketer's Insights senior editor Christopher Shepard, who has followed the process closely, joined the Brewbound Podcast to discuss the DGA, the fraught path to publication and what this could mean for brewers.
Bell's, famous for its Two Hearted IPA and summer-coded Oberon, was founded in 1985 as Kalamazoo Brewing Co. in Michigan. In that first year, it brewed 135 barrels. Today, it brews nearly 500,000 barrels annually. A barrel is roughly 31 gallons, or about two kegs' worth of beer. So the brewery's production went from around 270 kegs in 1986 to around 934,000 kegs today.