#waterstones-dad

#waterstones-dad

The concept of 'Waterstones Dad' refers to a middle-aged, politically moderate man whose personality is defined by the books he reads.

The article introduces the concept of 'Christmas Dad,' who represents a diverse demographic and is the target audience for many books released during the holiday season.

Waterstones Dad is a stereotype referring to a specific type of man who reads non-fiction books and is politically non-partisan.

Christmas Dad is a loosely defined demographic that represents the real powerhouse demographic during the holiday season.