#waterstones-dad

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www.theguardian.com
5 months ago
Books

Meet Christmas Dad the hardest person on Earth to buy for

The concept of 'Waterstones Dad' refers to a middle-aged, politically moderate man whose personality is defined by the books he reads.
The article introduces the concept of 'Christmas Dad,' who represents a diverse demographic and is the target audience for many books released during the holiday season. [ more ]
www.theguardian.com
5 months ago
Books

Meet Christmas Dad the hardest person on Earth to buy for

Waterstones Dad is a stereotype referring to a specific type of man who reads non-fiction books and is politically non-partisan.
Christmas Dad is a loosely defined demographic that represents the real powerhouse demographic during the holiday season. [ more ]
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