How much more water and power does AI computing demand? Tech firms don't want you to know
AI technologies significantly increase electricity and water consumption, threatening green energy transitions and raising environmental concerns.
AI's thirsty secret
Data centers' need for fresh water could worsen environmental tensions and impact drought-stricken communities, highlighting the importance of sustainable water management.
How should ad agencies measure the environmental cost of their AI use?
Generative AI is an energy-intensive technology that consumes significant amounts of electricity and water.
Most agencies are not currently measuring or considering the environmental impact of using generative AI.
The Colorado River rarely reaches the sea. Here's why
Lake Powell water levels dropped during megadrought
32% of Colorado River water is used for cattle-feed crops
How much more water and power does AI computing demand? Tech firms don't want you to know
AI technologies significantly increase electricity and water consumption, threatening green energy transitions and raising environmental concerns.
AI's thirsty secret
Data centers' need for fresh water could worsen environmental tensions and impact drought-stricken communities, highlighting the importance of sustainable water management.
How should ad agencies measure the environmental cost of their AI use?
Generative AI is an energy-intensive technology that consumes significant amounts of electricity and water.
Most agencies are not currently measuring or considering the environmental impact of using generative AI.
The Colorado River rarely reaches the sea. Here's why
Lake Powell water levels dropped during megadrought
32% of Colorado River water is used for cattle-feed crops
Every Bitcoin payment 'uses a swimming pool of water'
Bitcoin transactions use a significant amount of water, about six million times more than a typical credit card swipe.
Bitcoin's high water usage is due to the power and cooling needs of the millions of computers worldwide that support the cryptocurrency.
The study highlights the concern of water shortages globally, which could worsen in the future.
The volume of Bitcoin mining's water usage is hard to fathom
Bitcoin mining consumes a significant amount of water, with estimates suggesting it may use 2,237 gigaliters by 2023.
In the US alone, Bitcoin mining operations consume between 39 and 120 gigaliters of water, equivalent to the water consumption of 300,000 US households.
Every Bitcoin payment 'uses a swimming pool of water'
Bitcoin transactions use a significant amount of water, about six million times more than a typical credit card swipe.
Bitcoin's high water usage is due to the power and cooling needs of the millions of computers worldwide that support the cryptocurrency.
The study highlights the concern of water shortages globally, which could worsen in the future.
The volume of Bitcoin mining's water usage is hard to fathom
Bitcoin mining consumes a significant amount of water, with estimates suggesting it may use 2,237 gigaliters by 2023.
In the US alone, Bitcoin mining operations consume between 39 and 120 gigaliters of water, equivalent to the water consumption of 300,000 US households.