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#youtube #advertising #streaming #connected-tv #consumer-behavior #nielsen #ctv-advertising #streaming-services
Marketing tech
fromAdExchanger
7 hours ago

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.
Television
fromGSMArena.com
1 day ago

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.
#youtube
Digital life
fromFast Company
2 days ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Online marketing
from9to5Google
3 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
4 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Television
fromTechCrunch
2 weeks ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Digital life
fromFast Company
2 days ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Online marketing
from9to5Google
3 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
4 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Television
fromTechCrunch
2 weeks ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
more#youtube
#tv-advertising
Media industry
fromVariety
3 days ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
Media industry
fromVariety
3 days ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
more#tv-advertising
Marketing
fromExchangewire
3 days ago

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.
Podcast
fromRAIN News
4 days ago

Real results and an attribution void: Podscribe benchmark report

Podscribe's Performance Benchmark Report reveals key insights and trends in audio advertising for Q1, highlighting podcasting and streaming audio metrics.
Privacy professionals
fromDigiday
5 days ago

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.
#netflix
from24/7 Wall St.
5 days ago
Business

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

fromAdExchanger
1 month ago
Marketing tech

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Business
from24/7 Wall St.
5 days ago

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.
Marketing tech
fromAdExchanger
1 month ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
more#netflix
Marketing tech
fromDigiday
16 hours ago

Meta eyes CTV expansion to fuel its next wave of ad growth

Meta is preparing to enter CTV advertising, aiming to extend its performance advertising to the largest screen in homes by 2026.
#streaming
fromTech Times
5 days ago
Digital life

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Television
fromInverse
22 hours ago

The 10 Most Exciting Summer 2026 TV Shows

Streaming platforms are releasing major titles and experimental shows during summer, continuing a tradition from broadcast television's heyday.
Digital life
fromTech Times
5 days ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
Television
fromForbes
1 week ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
more#streaming
#streaming-services
Digital life
fromZDNET
3 days ago

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.
Media industry
fromAdExchanger
3 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
Digital life
fromZDNET
3 days ago

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.
Media industry
fromAdExchanger
3 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
more#streaming-services
Podcast
fromThe Hollywood Reporter
5 days ago

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.
Marketing tech
fromAdExchanger
7 hours ago

Predictive Analysis And Performance Go Hand In Hand | AdExchanger

Nielsen launched Predictive Sales Lift to help media buyers forecast sales lift for video ad campaigns, addressing the need for performance-based advertising.
#connected-tv
Television
fromAol
3 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
3 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
1 month ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
1 month ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
Television
fromAol
3 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
3 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
1 month ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
1 month ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
more#connected-tv
Media industry
fromwww.theguardian.com
3 days ago

Can Matt Brittin save the BBC and how should he do it? Our panel's advice for the new boss

The BBC needs a visionary leader to prioritize public service amidst increasing competition and financial challenges.
Digital life
fromBusiness Matters
4 days ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
Media industry
fromwww.businessinsider.com
3 days ago

Internal Paramount presentation reveals its 2026 streaming goals and how much viewership has grown

Paramount aims for significant growth in streaming services, targeting double-digit revenue increases and a merger with HBO Max.
Marketing tech
fromAdExchanger
3 days ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
Media industry
fromAdExchanger
4 days ago

NBCU's Peacock Is Officially On Its Way To Profitability | AdExchanger

NBCUniversal's 'Legendary February' generated $2.2 billion in ad sales, driving significant revenue growth for Comcast and Peacock.
fromScary Mommy
1 week ago

TV Show Cancellations & Renewals 2026: A Running List Of What's Safe (Or Not)

Falling in love with a show can lead to heartbreak if it gets canceled before you feel like you got any real closure.
Television
Podcast
fromRAIN News
2 weeks ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
#advertising
Marketing tech
fromAdExchanger
4 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing
fromAdExchanger
2 weeks ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromAdExchanger
4 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromDigiday
3 weeks ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
more#advertising
Media industry
fromwww.businessinsider.com
4 days ago

MrBeast reveals his current entertainment obsession in his quest to level up his videos

MrBeast, focused on storytelling, is expanding his media company and exploring consumer products while maintaining a unique approach to content creation.
Media industry
fromDigiday
5 days ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Marketing tech
fromMarTech
5 days ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
#cable-news
Media industry
fromSlate Magazine
6 days ago

It Was a Bold, Multimillion-Dollar Experiment. They Wanted to Change Cable News Forever. What They Actually Did Was Far More Revealing.

Modern cable news struggles due to partisanship, prompting networks like NewsNation to adopt a centrist approach to attract viewers.
Media industry
fromSlate Magazine
6 days ago

It Was a Bold, Multimillion-Dollar Experiment. They Wanted to Change Cable News Forever. What They Actually Did Was Far More Revealing.

Modern cable news struggles due to partisanship, prompting networks like NewsNation to adopt a centrist approach to attract viewers.
more#cable-news
Marketing tech
fromVariety
4 days ago

TBPN, the Tech-Bro Show Now Owned by OpenAI, Is Launching an Emmys FYC Campaign

OpenAI's TBPN is campaigning for an Emmy in the emerging media category with ads across Los Angeles.
Media industry
fromDigiday
5 days ago

How The Financial Times is betting on personality-led vodcasts as its next subscription lever

The Financial Times launches 'The Story of Money' to engage potential subscribers through a multi-platform vodcast and podcast strategy.
#ctv
Marketing tech
fromDigiday
6 days ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Marketing tech
fromMarketing Dive
4 weeks ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromDigiday
6 days ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Marketing tech
fromMarketing Dive
4 weeks ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
more#ctv
fromVulture
1 month ago

Let's Wrap Up the MFL with a Few Small Charts

One Battle After Another dominated the awards race and even threw in some box-office points as well. Seven of the top-ten movies were Best Picture nominees at the Oscars, for what it's worth.
Film
Media industry
fromAdExchanger
6 days ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Marketing tech
fromDigiday
4 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
#social-media
Media industry
fromNieman Lab
1 week ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Media industry
fromNieman Lab
1 week ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
more#social-media
#nielsen
more#nielsen
#video-marketing
Marketing tech
fromDigiday
2 weeks ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Marketing tech
fromDigiday
2 weeks ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
2 weeks ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Marketing tech
fromDigiday
2 weeks ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
more#video-marketing
#fox-corporation
Media industry
fromFast Company
2 weeks ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Media industry
fromnews.bitcoin.com
2 weeks ago

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.
Media industry
fromFast Company
2 weeks ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Media industry
fromnews.bitcoin.com
2 weeks ago

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.
more#fox-corporation
Television
fromDigiday
1 month ago

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

The TV universe study is essential for measuring U.S. TV viewership and establishing baseline numbers for audience segmentation.
Media industry
fromwww.mediaite.com
3 weeks ago

ABC Wins Big As CBS Continues Struggle in Q1 Ratings

ABC World News Tonight leads nightly news ratings, with CBS Evening News trailing significantly under Tony Dokoupil's leadership.
Media industry
fromFox News
3 weeks ago

Fox News tops all news brands on YouTube with record-setting 1.5 billion video views during Q1 2026

Fox News Media dominated YouTube in Q1 2026 with 1.5 billion views, outperforming competitors significantly.
Media industry
fromOK Magazine
1 month ago

Why the Oscars Are Losing TV Viewers But Winning the Internet

The 2026 Oscars experienced declining television viewership but achieved record social media engagement, reflecting a fundamental shift in how audiences consume and participate in the event.
Television
fromEsquire
1 month ago

The Best TV Shows of 2026 (So Far)

Despite industry turmoil, quality television continues thriving with acclaimed new seasons and innovative shows across multiple genres in 2026.
fromThe Drum
2 months ago

Facebook gives broadcasters new game-changing tools for engaging live TV audiences

Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.
Television
fromThe Drum
3 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
Media industry
fromDigiday
2 months ago

Bloomberg's new video hub aims to keep audiences - and subscribers - on its own turf

Bloomberg launched a centralized video hub across its website and app to improve video discovery, increase engagement, and use video for subscriber retention.
Marketing tech
fromDigiday
2 months ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
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