#voter-influence

#voter-influence

What happens if it's incorporated into the electoral debate? Two studies published simultaneously on Thursday in Nature and Science have tested this and discovered that it can influence the opinions of between 1.5% and 25% of the voters analyzed. This effectiveness, according to the studies, is greater than that of traditional campaign ads and highly relevant considering that a quarter of voters decide their vote in the week before the polls open.

The president is an especially potent avatar for the broad populist impulse across the West. But he did not create that impulse and doesn't single-handedly decide what it demands or where it ends up.