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That emotional new Volvo commercial isn't 'pro-family.' It's just advertising

Volvo's EX90 commercial uses emotional storytelling about family life, resonating in a culture war context.
The portrayal of family in advertising is longstanding, contrary to the narrative of new cultural shifts.
#automotive-technology

Volvo Says The EX90's 'Hardware Ready' For Self-Driving. But There's A Catch

Volvo's EX90 is prepared for autonomous driving but awaits software readiness and regulatory approval, differing from Tesla's approach.
Volvo emphasizes safety verification before rollout of autonomous features in the EX90.

Is This Volvo the Family EV You've Been Waiting For?

The Volvo EX90 offers a family-friendly electric SUV option with impressive range and safety features.

Volvo EX90 first drive: not fully baked

The Volvo EX90's technology is innovative but still feels minimally viable as it enters the market a year behind schedule.

2025 Volvo EX90 First Drive Review: Promising But Incomplete

The Volvo EX90 is a promising luxury SUV, but ongoing software issues prevent a recommendation for purchase at this time.

Volvo Says The EX90's 'Hardware Ready' For Self-Driving. But There's A Catch

Volvo's EX90 is prepared for autonomous driving but awaits software readiness and regulatory approval, differing from Tesla's approach.
Volvo emphasizes safety verification before rollout of autonomous features in the EX90.

Is This Volvo the Family EV You've Been Waiting For?

The Volvo EX90 offers a family-friendly electric SUV option with impressive range and safety features.

Volvo EX90 first drive: not fully baked

The Volvo EX90's technology is innovative but still feels minimally viable as it enters the market a year behind schedule.

2025 Volvo EX90 First Drive Review: Promising But Incomplete

The Volvo EX90 is a promising luxury SUV, but ongoing software issues prevent a recommendation for purchase at this time.
moreautomotive-technology

Volvo's EX90 SUV was (mostly) worth the wait

The current trend in electric SUVs highlights production delays rather than advancements in technology or range.
The Volvo EX90 features a dedicated EV platform, enhancing safety and performance.

The $80,000 Volvo EX90 Cut One Infuriating Corner

Volvo's EX90 flagship offers luxury but has confusing window controls that reflect unnecessary cost-cutting.

Volvo Is Issuing 'Battery Passports.' Here's What That Means

The new 2025 Volvo EX90 electric SUV will introduce several innovative features and will be the first vehicle worldwide to come with a 'battery passport.'
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