Exercise
fromBusiness Matters
1 day agoWhy Every Fitness-Related Business Needs a Fitness App
The fitness industry must adopt mobile solutions to remain competitive and meet the growing demand for personalized digital fitness experiences.
Peloton's stock traded at a magical $125 in mid-2021, when people were trapped in their homes and wanted the exercise experience they had in the gym. By October 2022, the stock dropped to $7. It was down to $4 shortly after that, and has not improved by much more than a dime.
Meta's AI-powered glasses are designed to enhance personal presence, allowing users to engage more fully with their surroundings while offering features that could assist those with vision impairments or hearing loss.
Most people leave doctor visits with prescriptions, but still feel unsure—instructions make sense, but no one asks about their life. In contrast, when a provider knows your name, remembers your story, and explains care in a way that fits you, the experience feels different—and that difference matters.
The campaign got men's attention with video ads on Facebook and Instagram. A lighthearted introductory video showed a man crushed by a tree, while a friendly squirrel asks him if he is okay. He responds by saying he is 'fine', until questioned a second time.
Body agency is a power returned after an incident took it away from the user's physical form, and some wearable devices and technologies have this exact goal in mind.
I felt too intimidated to try weight lifting again on my own, but wanted to experience the benefits those gym workouts provide, which is quite different to my typical routine of pilates, tennis and pole. Simultaneously, I've been working toward a solid home gym situation (while understanding my limited space in a one-bedroom in Queens). I began investigating full out home gym tech, and AEKE stood out as the most exciting of the bunch, because it most similarly aligned with having a personal trainer. I tried out the AEKE Smart Home Gym K1 with the Bench.