Trump's Sunday post came at a particularly provocative time for a meme widely interpreted as Trump portraying himself as Jesus, healing the sick. It was Easter Sunday for Eastern Orthodox Christians.
Much of Instagram's video content is organized around transformation-the virtual magic of the before-and-after and clips that show cause and effect. A person makes pasta from scratch in 20 seconds via edits that compress time-intensive labor.
"I've spent a lot of time looking at the comment sections on these videos actually, and it does not seem like bots. I clicked on people's profiles, these are real profiles, thousands of followers, no signs of inorganic activity. People just like it."
The lyrics have a rather annoying quality to them, similar to the way that other songs like "Call Me Maybe" by Carly Rae Jepsen, "Fireflies" by Owl City or even "Friday" by Rebecca Black did in their time - songs that gained rapid popularity and, just as quickly, sparked rapid backlash from many due to overexposure to them.