Kotaku2 weeks agoData sciencePeople Watched More Fallout Than Bluey And Grey's Anatomy CombinedThe Fallout TV show on Amazon is a massive success, becoming one of the most popular shows in April and likely Amazon's biggest show ever. [ more ]
AdExchanger3 months agoMarketingWalmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset | AdExchangerWalmart acquires Vizio for $2.3 billion to enhance ad business with streaming inventory and viewership data Walmart gains control over Vizio's operating system and first-party viewing data for targeted ads [ more ]
AdExchanger5 months agoMarketingNetflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads | AdExchangerNetflix releases its first real viewership report, providing transparency into its streaming ratings. Netflix originals make up 55% of viewership hours, while licensed content represents 45%. [ more ]
www.theguardian.com5 months agoDigital lifeWhat can we learn from Netflix's biggest viewership data reveal ever?Netflix has released a large chunk of its viewership data, cataloging data for movies and TV shows from January to June of this year. Popular Netflix shows include Wednesday, Ginny & Georgia, Outer Banks, and Firefly Lane, which are aimed at young women. [ more ]
AdExchanger5 months agoPrivacy professionalsSignal Loss Is Muddying TV Measurement - But Identity Data Can Help | AdExchangerTV ad measurement is currently fragmented and lacks standardized viewership data. Identity can help bring order to TV measurement by connecting scattered viewing data. [ more ]