Connected TV advertising is booming in the US - the UK needs to followUK TV ad spend is stagnating as audiences shift from linear TV to online platforms, posing risks to quality journalism and media.
"Junk Food TV" Is Taking Over. Here's Why.Viewers are increasingly engaging with low-quality shows, leading to feelings of guilt and dissatisfaction, reminiscent of the mindless consumption of social media.
Terrible but bingeable TV showsPeople often continue to watch terrible TV shows until the end due to a sense of duty or because it is 'good enough.'