fromBusiness Insider
3 days agoElon Musk's X has landed big names like Serena Williams for its video push, but faces an uphill battle
Mitchell Smith, X's head of original content, says the company's video ventures this year have moved from the "crawl" stage to "walk." He noted, "Having world-class athletes and creators in their own right like Serena and Venus willing to launch a show with us is a great illustration of the evolution."
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