#video-game-collaboration

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#xbox #gaming #game-development #gaming-industry #game-pass #microsoft #mobile-gaming #call-of-duty #video-games
Video games
fromKotaku
2 hours ago

New Tools Should Help Get Games Running Better On Steam Deck

Valve is enhancing Steam Deck performance data for developers of Verified games to improve game optimization on the platform.
Django
fromGameSpot
3 hours ago

Pragmata's Diana Is Now A VTuber, And Is Inviting Other VTubers To The Moon

Diana, a VTuber from Pragmata, invites Usada Pekora to the moon for a collaboration filled with adorable conversations and gameplay highlights.
Media industry
fromDigiday
2 days ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Digital life
fromBusiness Matters
1 day ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
Marketing tech
fromDigiday
14 hours ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Film
fromGameSpot
2 days ago

Iron Lung Digital Release: Markiplier Gives An Update As Fans Wait

Markiplier's film Iron Lung grossed over $50 million, with plans for digital release and self-distribution to benefit independent creators.
fromGamesBeat
1 day ago

Overwolf Ads hires new brand partnership directors to fuel global expansion

GamesBeat Summit is set for May 18-19 in Los Angeles, uniting industry leaders to create opportunities for networking and deal-making in the gaming sector.
Online marketing
#creator-economy
fromDigiday
2 days ago
Social media marketing

Vibes over metrics: Why more creators are holding IRL events to own their audience

Marketing
fromForbes
22 hours ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Social media marketing
fromDigiday
2 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
more#creator-economy
Board games
fromGameSpot
1 day ago

Online Multiplayer Chaos Meets Creativity In Double Fine's Pottery Party Brawler, Kiln

Kiln combines creativity and competitive gameplay, allowing players to sculpt unique pottery fighters that influence performance in dynamic multiplayer battles.
fromEngadget
2 days ago

Threads introduces 'live chats' for following live events

Meta's new live chats feature enables real-time conversations about live events within Threads communities, allowing users to post photos, videos, and text messages.
Online Community Development
#threads
more#threads
Games
fromKotaku
1 day ago

Ecco The Dolphin Gets Remasters And A Sequel But One Game Is MIA

Ecco the Dolphin returns with a new anthology game developed by original team members, while Xbox mobile store plans remain active despite challenges.
Privacy technologies
fromGameSpot
2 days ago

Roblox Can't Seem To Keep Anyone Happy Right Now

Roblox struggles to balance user safety and enjoyment amid criticism and regulatory pressure over its age verification and safety measures.
Gadgets
fromThe Verge
3 days ago

Framework's first eGPUs turn its laptop into a desktop PC

Framework introduces the OCuLink Dev Kit for external GPU support, targeting power users with advanced connectivity options.
Music production
fromTechCrunch
3 days ago

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.
Video games
fromFuturism
5 hours ago

Google Exec Says Your Favorite Video Games Are Secretly Made With AI

AI is widely used in game development, with 90% of developers acknowledging its role in creating popular games.
Digital life
fromCGMagazine
3 hours ago

The Living Room Is Tech's Next Battleground

The living room is evolving into a strategic digital space, with TVs becoming integrated platforms for media, commerce, and user engagement.
Marketing tech
fromExchangewire
1 day ago

Overwolf Ads Expands Global Brand Partnerships Team with Senior Hires Across EMEA & US

Overwolf Ads expands its Brand Partnerships team, appointing key leaders to enhance global advertising efforts and drive significant revenue growth.
Media industry
fromAdExchanger
13 hours ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
Film
fromInverse
1 day ago

Markiplier's Horror Hit Might Shake Up Hollywood Again

YouTube filmmakers are successfully transitioning to feature films, exemplified by Markiplier's Iron Lung, which achieved significant box office success.
Marketing
fromDigiday
1 day ago

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.
#xbox
fromWGB
20 hours ago
Video games

Xbox Issues "We Are Xbox" Open Letter, Will "Reevaluate" Approach To Exclusives

Video games
fromKotaku
17 hours ago

The New Version Of Game Pass Is A Perk For Discord Nitro Users

Discord Nitro subscribers will soon receive access to Xbox Game Pass Starter Edition, featuring over 50 games and cloud streaming.
Video games
fromGadgets 360
8 hours ago

Xbox Chief Asha Sharma Sets New Strategy, Says Will Reevaluate Exclusives

Microsoft Gaming is rebranding to Xbox and reevaluating its approach to exclusivity under CEO Asha Sharma's new strategy.
Games
fromThe Verge
3 days ago

Xbox Game Pass Ultimate gets a price cut but loses new Call of Duty games

Microsoft is reducing the prices of Xbox Game Pass Ultimate and PC Game Pass due to concerns about affordability and changes in Call of Duty availability.
Video games
fromThe Verge
1 day ago

'We Are Xbox': read the memo defining Microsoft's gaming future

Xbox has evolved to connect over 500 million players but faces challenges in features, pricing, and meeting new player expectations.
Video games
fromWGB
20 hours ago

Xbox Issues "We Are Xbox" Open Letter, Will "Reevaluate" Approach To Exclusives

Asha Sharma plans significant changes for Xbox, including a reevaluation of exclusivity and addressing player frustrations.
Video games
fromGadgets 360
1 day ago

Microsoft Teases Discord Partnership and a 'More Flexible' Xbox Game Pass

Microsoft is partnering with Discord to make Xbox Game Pass more flexible for players.
Video games
fromKotaku
17 hours ago

The New Version Of Game Pass Is A Perk For Discord Nitro Users

Discord Nitro subscribers will soon receive access to Xbox Game Pass Starter Edition, featuring over 50 games and cloud streaming.
Video games
fromGadgets 360
8 hours ago

Xbox Chief Asha Sharma Sets New Strategy, Says Will Reevaluate Exclusives

Microsoft Gaming is rebranding to Xbox and reevaluating its approach to exclusivity under CEO Asha Sharma's new strategy.
more#xbox
Board games
fromBoard Game Quest
4 days ago

Crowdfunding Campaigns of the Week - 4/20/26

A variety of crowdfunding board games are featured, including solo and co-op options, strategic gameplay, and travel-friendly designs.
Gadgets
fromWIRED
3 days ago

I've Tested Gaming Laptops for Over a Decade. This Is What I Think You Should Buy

Gaming laptops have evolved significantly, offering powerful performance and sleek designs, making them viable alternatives to desktop PCs.
Video games
from24/7 Wall St.
1 hour ago

Forget Generic Gaming Plays: 3 ETFs Reveal the Real Digital Entertainment Divide

Digital entertainment, including video games and esports, is a major consumer category with diverse investment opportunities and varying fund performances.
Music production
fromKotaku
6 days ago

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.
Marketing tech
fromAndroid Authority
1 day ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Social media marketing
fromThedrum
6 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Digital life
fromwww.npr.org
3 days ago

The surprising origin of 4 features that superglue kids and adults to screens

Social media companies are liable for harming children through addictive design features similar to those in gambling.
Media industry
fromAdExchanger
3 days ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
fromThe Verge
2 days ago

Microsoft teases mysterious Discord and Xbox Game Pass partnership

Microsoft is partnering with Discord again as we continue to make Game Pass more flexible for our players. Some of you might start to see some code in the wild, and we will share more details with you all soon.
Video games
Marketing tech
fromAdExchanger
2 days ago

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
Marketing tech
fromVariety
1 day ago

TBPN, the Tech-Bro Show Now Owned by OpenAI, Is Launching an Emmys FYC Campaign

OpenAI's TBPN is campaigning for an Emmy in the emerging media category with ads across Los Angeles.
Marketing tech
fromExchangewire
3 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
#xbox-game-pass
Video games
fromKotaku
2 days ago

Report: Xbox Game Pass Could Soon Be Going Pick-Your-Own

Microsoft reduced Xbox Game Pass Ultimate price to $23 but removed day-one Call of Duty releases, with potential for customizable packages.
Video games
fromThe Verge
20 hours ago

Leak reveals new Xbox Game Pass "Starter Edition" that's part of Discord Nitro

Microsoft is launching a Discord and Xbox Game Pass partnership featuring a new Starter Edition with over 50 games and additional benefits.
Video games
fromKotaku
2 days ago

Report: Xbox Game Pass Could Soon Be Going Pick-Your-Own

Microsoft reduced Xbox Game Pass Ultimate price to $23 but removed day-one Call of Duty releases, with potential for customizable packages.
more#xbox-game-pass
#overwatch
Video games
fromKotaku
23 hours ago

Overwatch Is Making Good On A Decade-Old Promise

Blizzard is advancing the story of its rebooted series significantly, introducing new characters and meaningful plot developments after years of stagnation.
Video games
fromKotaku
4 days ago

Overwatch On Switch 2 Is Much Better Now

Blizzard released a patch for Overwatch on Switch 2, improving performance but still lacking full potential compared to other platforms.
Video games
fromKotaku
23 hours ago

Overwatch Is Making Good On A Decade-Old Promise

Blizzard is advancing the story of its rebooted series significantly, introducing new characters and meaningful plot developments after years of stagnation.
Video games
fromKotaku
4 days ago

Overwatch On Switch 2 Is Much Better Now

Blizzard released a patch for Overwatch on Switch 2, improving performance but still lacking full potential compared to other platforms.
more#overwatch
#online-gaming
more#online-gaming
Video games
fromVG247
5 hours ago

Zenless Zone Zero Version 2.8 is refreshing your team comps with a new mechanic, and the game is coming to Steam

Zenless Zone Zero is launching on Steam with Version 2.8, introducing new Agents and concluding Season 2.
fromEngadget
2 days ago

Vampire Survivors developer Poncle is opening more studios and has over 15 games in the works

Poncle is developing three basic types of games: spinoffs to Vampire Survivors, original IPs, and roguelites with similar mechanics to Vampire Survivors, using other IPs.
Video games
#game-releases
Video games
fromKotaku
1 day ago

The Week In Games: Pottery Parties And A Long-Lost JRPG

A quieter release week allows games like Kiln and Traysia to gain attention amidst industry debates.
Video games
fromGameSpot
2 weeks ago

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.
Video games
fromKotaku
1 day ago

The Week In Games: Pottery Parties And A Long-Lost JRPG

A quieter release week allows games like Kiln and Traysia to gain attention amidst industry debates.
Video games
fromGameSpot
2 weeks ago

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.
more#game-releases
fromWGB
2 days ago

Voice Actor Troy Baker Is Making His Own Game Studio

I want to proliferate the wisdom and the experience those other great studios - and bad - have given me, and be able to fold that into new experiences, and try my hand at it.
Video games
Video games
fromKotaku
2 days ago

Marathon Was One Of March's Best-Selling Games In The U.S.

MLB The Show 26 topped U.S. sales in March, with Marathon achieving fourth place despite a competitive release month.
Video games
fromwww.theverge.com
4 days ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
#marathon
Video games
fromKotaku
3 days ago

Marathon On Sale For The First Time Amid Free-To-Play Debate

Marathon is struggling with sales on Xbox, prompting discussions on aggressive user acquisition strategies.
Video games
fromKotaku
5 days ago

Marathon's Mercy Kits Are Being Used For The Cruelest Trolling

Marathon is an exceptionally unforgiving extraction shooter, with new updates introducing Mercy Kits that can be used for both cooperation and trolling.
more#marathon
Video games
fromLos Angeles Times
4 days ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.
Video games
fromGameSpot
3 days ago

Rumored Call Of Duty: Modern Warfare 4 Won't Be On Xbox Game Pass: Everything We Know About Call Of Duty 2026

A new Call of Duty game, likely Modern Warfare 4, is expected to release later this year.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromTechCrunch
3 days ago

AI Dungeon maker Latitude unveils Voyage, a platform for creating AI-powered RPGs | TechCrunch

AI-powered RPG platform Voyage allows players to design unique gaming worlds and interact with unscripted NPCs.
Video games
fromKotaku
3 days ago

Splatoon Raiders Has a Release Date And A Cool New Ink Axe

Splatoon Raiders, a new single-player game, releases on July 23, 2026, featuring new weapons, abilities, and a focus on treasure hunting.
Video games
fromEngadget
4 days ago

Ball x Pit's next update adds 11 more balls to the fray on April 27

The upcoming update for Ball x Pit introduces new characters, balls, passive upgrades, and a new building, enhancing gameplay dynamics.
Video games
fromEngadget
6 days ago

Cyberpunk platformers, gallivanting geckos and other new indie games worth checking out

Indie game showcases and events are highlighting new titles and updates in the indie gaming space this weekend.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Video games
fromKotaku
1 week ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
Video games
fromThedrum
1 week ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
Video games
fromGamesBeat
3 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Video games
fromKotaku
1 month ago

I Miss When Multiplayer Games Weren't Changing All The Time - Kotaku

A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.
fromGameSpot
1 month ago

Marathon Server Slam Twitch Drops And Rewards

Starting on February 26 at 10 AM PT / 1 PM ET and finishing on March 2 at the same time, the Marathon server slam is an opportunity for players to get their hands on the game ahead of launch. It'll also allow Bungie to test its infrastructure before the full Marathon release date lands.
Video games
Video games
fromEngadget
2 months ago

The creators of Mixtape want to make a great hangout video game

Mixtape is a narrative adventure about teenage friends' final summer together, celebrating music, idleness, and suburban '90s Americana as they face adulthood.
Video games
fromKotaku
1 month ago

An Incredible Last-Minute Escape In Marathon Convinced Me It's Something Special

A final beta match demonstrated the game's potential through intense, high-stakes gameplay where teamwork and resource management created memorable moments despite uncertain long-term player retention.
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