#video-game-advertising

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Creative Bloq
1 month ago
Marketing

Video game ads in the 90s were utterly unbelievable

Video game advertising in the 90s and 00s was creatively bizarre and controversial, reflecting a different era in marketing. [ more ]
AdExchanger
1 month ago
Marketing

Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up | AdExchanger

Advertisers view video game ads as a mature and effective channel for reaching millennials and Gen Z.
Despite lagging ad spend compared to audience engagement, there is a positive trend of increasing budgets for gaming ads. [ more ]
Creative Bloq
2 months ago
Graphic design

Vertex 2024 speaker: learn from the fresh voice of art director Ibby Karim

Started as a graphic designer in video game advertising, transitioned to Art Direction at ICHI
Key project: 'Metro Awakening VR' - involved designing the logo and directing key art for a beloved franchise [ more ]
Inverse
4 months ago
Artificial intelligence

'Magic: The Gathering' Highlights Video Game Industry's Most-Disliked Trend

Video game companies are utilizing generative AI in various ways, from creating synthetic voices to generating AI NPCs.
Wizards of the Coast faced backlash from players and artists when they posted an image that appeared to be generated by AI for their Magic: The Gathering trading card game. [ more ]
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