Video game ads in the 90s were utterly unbelievableVideo game advertising in the 90s and 00s was creatively bizarre and controversial, reflecting a different era in marketing.
Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up | AdExchangerAdvertisers view video game ads as a mature and effective channel for reaching millennials and Gen Z.Despite lagging ad spend compared to audience engagement, there is a positive trend of increasing budgets for gaming ads.
Vertex 2024 speaker: learn from the fresh voice of art director Ibby KarimStarted as a graphic designer in video game advertising, transitioned to Art Direction at ICHIKey project: 'Metro Awakening VR' - involved designing the logo and directing key art for a beloved franchise