Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting | AdExchangerMobile developers have already faced signal loss with Apple's AppTrackingTransparency (ATT) framework, prompting Verve Group to develop ATOM as an alternative solution.
Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million | AdExchangerVerve acquired Jun Group to expand its omnichannel platform and deepen relationships with mobile publishers, moving beyond a mobile specialist SSP.