What Is a Vertical Market? Definition and Guide (2024) - ShopifyFocusing on vertical markets allows businesses to refine strategies and cater to specific customer wants.
3 Things Marketers Should Know About Magna's Latest Ad ForecastAdvertising spending is growing faster than expected at 9.2% to $369 billion, driven by Prime Video ads.Retail and travel ad categories are thriving with a 9% growth, while entertainment and tech sectors are sluggish.