With the emergence of the Beta generation, there are seven distinct consumer demographics to serve, each with unique needs that we must satisfy as developers, Hughes said: Traditionalists, baby boomers, Gen X, millennials, Gen Z, Gen Alpha, and Beta babies. By exploring and understanding the values of the modern customer connection, we can build brands and a business for future success, he mentioned.
Advancements in AI continue to generate excitement for those in tech and product-focused fields. Coming along for the ride with that excitement is proportionate anxiety for many, especially those in UX. New AI advancements and employer expectations raise various concerns that tend to fall under the larger banner of something like "will AI reduce the need for UX designers and researchers?".